Steve Fanale

“Steve is an excellent entrepreneur and has a gift for seeing new business opportunities. An all around good guy and extremely personable, switched-on and enthusiastic. ”

“Steve is one of those visionaries you are fortunate to cross in your career. I am incredibly lucky to have crossed his path early in my career at Massmedia Studios. Not only a great business mind and creative but he has an uncanny ability to see ahead of the curve. A true leader and a gentleman. No doubt... everything this man touches turns to digital gold.”

“Steve is an entrepreneur who challenges all people, both his team and his clients, to think of out-of-the-box solutions and commit to superior results. He has a strong mind, is unafraid to pursue new opportunities and has a personal style to his business manner. I enjoyed working with Steve over a number of years, on countless projects and respect him as a leading professional in all areas of the Digital world. I'm convinced he will be a success at all of his endeavours.”

“I met Steve at the start of my professional adventure into digital media space. First he provided me with solid management. Then he encouraged me to drink from the well of entrepreneurial spirit. Then he navigated me through the challenges that a start-up, boot strapped business encounters on it's journey from infancy through adolescence to maturity. In other words, Steve has been an inspiring mentor and business partner, and I have been privileged to have enjoyed his company on our journey from idea to success. Steve is a natural leader/motivator of people and has the strength and determination to overcome obstacles of any kind. He is a visionary with bouquets (French for buckets) of belief, tenacity, and guts. He is commercially astute and great at building relationships. He is gregarious, passionate and creative. This is Steve Fanale. Try it. You'll like it.”

“Steve was a great boss - always professional, very dedicated to his clients, his business, his employees and his family. A great businessman who is, and will continue to go far. If Steve puts his mind to it, it will happen, and it will be successful. He also has a wicked sense of humour and is a lot of fun to be around - I still miss my days with Steve and the MMS team.”

“"Steve was one of the most extraordinary people I have ever had the pleasure of working with. He was a constant professional and managed to create an environment of absolute calm and efficiency in the chaotic world of theatre. No mean feet. Steve was passionate in everything he did and very quickly won the respect and loyalty of all he worked with. His creative style was perfect for the industry and many of his throw away ideas became excellent practice at the Piccadilly theatre as well as other West End houses. Practical at all times, and an absolute joy to work with. I would have no hesitation in recommending Steve to any potential client or employer. Keith Honhold-Beresford Director KHB Event Management London"”

“Steve is a great person to work for, and work with. He's an excellent manager with a good mix of business skills and people skills which is why it's no surprise to see his proven success in the industry. Steve has always shown great respect and trust in the the people that he works with and he's able to bring the best out of any team. He is a natural leader and has an ability to get the right people together at the right time to do great things. Steve has never settled for second best and has always pushed forward until he achieves (or overachieves) his goal. Clients feel like their account or project is in safe hands when Steve is involved. He is the kind of person that you want to stay in touch with when you leave a company. Although it's been a long time since I've worked with Steve, I'm always happy to meet him for a drink.”

“I had the pleasure of working and observing Steve's leadership and management style, whilst facilitating the sale of his business. Over that period and subsequent years I have come to regard Steve as the prototype successful digital entrepreneur / CEO. Steve is passionate, a domain expert and team builder, who gets the job done and delivers on his plans and I would highly recommend him to investors and business owners alike.”

“I had the privilege of working with Steve as MassMedia Studios grew from 5 employees to 30, and it was unusually smooth sailing with Steve at the helm. During this time Steve demonstrated fine entrepreneurial qualities, including impeccable intuition and fearless leadership, and as a result MassMedia is one of the few fast-growing digital media agencies that was consistently on the front-foot throughout the tough exponential growth-curve.”

“Have always enjoyed working with Steve. The job gets done, gets done well and gets done in good spirits. Look ffwd to seeing his new adventures post MassMedia, a tenure he should be very proud of. Nick”

“I have known Steve for the best part of 10 years initially through business networking groups and then as a potential partner and fellow-traveler in the digital industry. Even in potentially competitive situations I have found Steve to be very open to discussion and to new ideas - and have been impressed with his knowledge & experience across domains beyond digital.”

“Steve has created an enjoyable, productive, and progressive culture at Mass Media based on strong leadership and a profound approach to creative solutions within the digital landscape. Steve has championed a open door policy and never-ending trust and support for new ideas. His support and contribution to the industry is relentless and I wait in anticipation for the success of his next venture.”

“Over the years I have had the opportunity both to work closely with Steve, and more recently to engage his company on projects. On every occasion, working with him has been an absolute pleasure. Steve brings an acumen and dedication to his work that is only matched by the sound professional ethics that have enabled him to build a committed team doing great work. I definitely look forward to working with Steve again in the future.”

“I met Steve in 1997 when he was a teacher at SAE college, teaching their 'Multimedia Producer' course. Straight away it was apparent to me that he was a man, who would tirelessly strive to give his absolute best to everything he laid his hands on.  Steve helped me land my first job in the industry as an Interactive Designer at 'Young & Rubicam's' first interactive department called 'Brand Dialogue'. There he would mentor me through projects and timelines that seemed impossible and undoable, but with his 'can, and will do' attitude and his willingness to always go the extra 100 miles to deliver only the best, everything would always come together in the end. It was he, who reiterated to me the importance of 'attention to detail' and 'if you do something, you might as well do it properly'. Traits that have been serving me well throughout my career.  Steve not only became a mentor of mine through out my early career in the Multimedia/Online industry, but also a good friend, to whom I would entrust my life to.  Steve always expects the very best from everybody he works with, but he's also the first to drop everything and lend a helping hand if someone needs it.  Steve is a fair, passionate, compassionate, caring person and leader. His great success and achievements with his companies 'Massmedia Studios' and 'Traction' are the proverbial 'proof in the pudding'.  I would not hesitate to recommend Steve as an employer for prospective employees or as an employee or work colleague to any company or partnership.  I wish Steve all the best and great success in any new career path or venture he undertakes.”

“Steve established Massmedia 10 years ago in a challenging market environment. It is a testament to his excellent business acumen that Massmedia has been such an enormous success. When working with Steve I have found him to be an excellent and trusted business partner. You can do business with Steve knowing he is highly regarded and recommended in the industry.”

“I've known Steve for around 10 years, and watching the growth and success of Mass Media and Traction over the years has been a pleasure - it couldn't have happened to a nicer guy - Steve have always been a strong supporter of the digital industry at large, and freely gives up his time and knowledge to support both industry initiatives and people. He combines extremely smart business sense, deep digital knowledge and a passion for the industry with a strong moral ethic. He'll be great at whatever he does”

“I first met Steve in the early days of MassMedia Studios (circa 2001) when they were sharing some run-down offices with Fifth Finger in Surry Hills in Sydney. Ever since it's been amazing to watch Steve take MassMedia from start up to the award winning international digital services company that it is today. Along the way Steve has been a great supporter of the development of the industry at large, providing a wide range of pro bono services to AIMIA and even gathering together his direct competitors to discuss industry issues and swap ideas on how to grow everyone's respective businesses. Here at AIMIA we have been a long-standing user of the Traction Platform and truly appreciate the features and support we've enjoyed from Steve's team. Cheers JB”

“I met Steve from MassMedia in 2002 during my time as Producer of Digital Services at the Nine Network of Australia. My role was to design and launch digital ehancements and applications for the network, in particular, the first TV Guide (EGP) for Nine. Steve and his team came on board to design unique programming for the EPG and other digital enhancements for network rollout. He was fantastic to work with; professional, responsive and knowledgeable. Steve's team involved in our projects were also very professional, which I give credit to Steve for in the quality service he instilled in his staff. I recommend Steve Fanale most highly to any client/business.”

“Steve is great listener, clarfies the client's needs and develops inventive creative solutions. His personable and professional style inspires and attracts fantastic people around him who share his care and integrity for the product and client. He is creative and appreciates the "big picture". I hope I get the opportunity to work with him again.”

“Steve pays close attention to the details, without ever losing sight of the larger commercial objective. He is fair but firm in negotiation, with the flexibility and courage to adopt complex or novel solutions, and deservedly enjoys the trust of his colleagues and business partners.”

“I have known Steve for many years (at least 5) and he has proven to be a trusted advisor and thorough professional in all his dealings. His indepth industry knowledge coupled with his business acumen make him a valuable asset/business partner.”

“Steve is a passionate advocate of online as a measurable, powerful medium for his clients. He has always impressed me as a leader with vision and drive, whilst still being a good guy to have a beer with.”

“I've known Steve for the better part of ten years and rate him as an astute, dedicated, and hard-working entrepreneur with a strong sense of how to run a profitable rapid-growth business.”

“We have used Mass Media over the last 5 to 6 years to create and maintain Audi Australia's online training platform, Steve has been at the helm of Mass Media for this time and has been an integral part of the success of the training platform.”

“Steve is a gem. I worked with Steve at the height of the the Dotcom boom. All around were insane clients trying to take over the world, moronic agency account managers and digital flaneurs posing as web designers. Steve always somehow managed to deliver despite the madness and keep everyone's spirits up. When faced with an apparent irreconcilable problem, Steve would just let out a big hearty laugh, shake his head and keep going. A terrific bloke to work with.”

“Three years ago, when I started at Massmedia I thought I knew a lot about the digital marketing landscape in Sydney, Steve made me realise how much I didn't know. He's an inspiring leader and visionary who's hard but fair and provides a bunch of opportunities for anyone who has the 'skillz' and drive to step up. Without the experience gained working with Steve I wouldn't have had the confidence to start my own business. His golf game isn't too shabby either ;)”

“After my interview with Steve, I left thinking “I’d really like to work with him” and my time at MassMedia hasn’t been a disappointment. Steve is an intelligent, creative, passionate and driven leader and a strong mentor for me personally. It’s rare to find someone with such a detailed understanding of the design, technical and production aspects of the web, who also has the business acumen, strategic know how and slick client skills to match. Steve tackles problems head on, and though not one to mince his words, his approach gets things done, and ensures that’s the final output is the absolute best it could be. He has a personal presence that fills a room, and his ability to understand, engage and relate to customers and staff a like makes him a real inspiration. He also possesses the most impressive eyebrows of any of my previous employers.”

“I've had the pleasure of working under Steve's astute leadership for the best part of 5 years. During this time he was my mentor, friend and pimp. His determination, careful consideration and sound business acumen means that he is excellent at resolving conflict, solving problems and driving a business forward. Steve is a great public speaker, is passionate about his business, his team and is driven by developing a strong team ethic. He strives to create an enjoyable work environment, nurtures his staff's career growth personally and will bend over backward to accomodate the needs of his team and clients. He is an able marketer, appreciates the strength of good design and constantly stresses the importance of building high quality campaigns, web applications and customer satisfaction. Never afraid to tackle any problem head on, likely a result of his history as a Rugby League player, he just gets things done. He welcomes constructive feedback as long as the initiator is also prepared to accept similar feedback :) His affection for fancy dress parties continues to confound.”

“In Steve's tireless pursuit of quality digital communications, he has poured himself into building MassMedia into what it is today, bringing together a great team of good people. Best wishes with the next phase of growth and excitement...”

“Steve brings together a strong blend of strategic and financial acumen which should bring some exciting opportunities to Mass Media. Whilst I don't profess to be an expert on the subject the Traction platform seems to be a very promising product. I enjoyed working with Steve and found that he always acted with integrity and professionalism. I'm happy to recommend Steve to others.”

“Steve is an extremely passionate individual in terms of his business of Digital Media Communication. He relates well to his staff and customers and knows how to motivate both for results. During my relationship with Steve, we worked closley identifying what his business does well and how to leverage this more effectively.”

“I have known and worked with Steve for over 10 years now. He is a person of great integrity and honesty and I would not hesitate to recommend working with Massmedia as he has built a business with the characteristics of himself.”

“Steve's client skills, industry knowledge, and work ethic were truly an asset to the agency. I have worked with Steve since and am happy to recommend his current agency MassMedia Studios.”

“I have to say I find Steve an inspiration. He not only started Massmedia in a pretty tough time as far as the industry goes, but he's grown Massmedia to be one of the most successful Digital Comms companies in Australia. He's also a great guy.”

“Steve runs a very creative team who are delivering some well positioned marketing technology. Big enough to deliver world wide, small enough to care.”